HireBetter Blog

What Goes Around, Comes Around: How Corporate Social Responsibility Helps Your Recruiting

November 2nd, 2011 | by | employee relations, health, human resources, management, recruiting, retention

Nov
02

Corporate social responsibility (CSR) isn’t on the front of most hiring manager’s minds, but it should be.  Today’s best workers care about the impact that their companies have on the world around them.  A-players love helping companies that do good, do well.

Companies that care about sustainability and CSR benefit in many ways, but some of the biggest gains lie in employee engagement, recruitment, and retention.

 

In Good Company: Aman Singh

I was fortunate enough to get to ask Aman Singh some questions about the subject last week. While working with The Wall Street Journal, Vault.com, Forbes, and many others, she’s studied how corporate social responsibility and sustainability help the companies that embrace it.  Now she runs Singh Solutions, her own CSR consultancy, and maintains the In Good Company blog.

Her insights make quite a compelling case for CSR from a talent perspective.  Anyone who wants a strong, well engaged workforce should take note.  Have a look at our conversation after the jump:

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Why Employees Stay In or Take a Job

April 24th, 2008 | by | employee relations, retention

Apr
24

One of areas where I frequent on a daily basis is the LinkedIn Question & Answers section. Members post questions and other members chime in to provide their expertise. Today a question was posed surrounding what it would take to sway you away from your current job to accept a job with a different company. As the answers started pouring in, I was intrigued to discover that “more money” was never at the top of the list. It was always on the list, but it never topped the list as first and foremost the top priority. Employers, if you are reading this: your employees want a competitive salary, but it is going to take a lot more than an increase in pay to get them to leave their jobs. According to the answers provided to this question today, the top three areas of importance to employees when considering a move to a different position are:

 

1)    People want to feel like they contribute to the company. They want to know that their ideas are heard, appreciated and implemented.

2)    Employees today are seeking a greater work/life balance. Sure, the onsite gym is great, but that just means they will be at the workplace even longer, They want opportunities to flex their hours, involve their family, and feel like they can contribute to both and succeed.

3)    Opportunities for growth and advancement. A company that invests in their employees by offering to pay for continuing education opportunities is high on the list of wants too. Investing a little in the future of your employees can provide huge payoffs for the company as a whole in the long run.

 

Next time you are sitting in your office feeling pretty secure about where things stand with your team, consider taking some time to think about not only what it took to get the employees you have, but more importantly, what it is going to take to get them to stay?  Be sure that you know what is valuable to your employees and then make certain your company is taking reasonable measures to keep them on board.

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