Some would say that entrepreneurs like you and me care about our companies as much as (or more than?) our own children. I think that comparison is fair. We create businesses out of nothing, work tirelessly to equip them for success, and sometimes, we hold on too tightly. Like sending your high-school grad off to college, often you have to give up some control to let your company graduate to its next step.
Caught in “No Man’s Land”
Successful entrepreneurs are great at building new ventures and growing them into viable companies. But that doesn’t always mean that they are the right people to lead their companies into that next phase of growth. Many entrepreneurs get into real trouble when they reach the stage where their company is “too big to be small but too small to be big.”
That’s what Doug Tatum, a former colleague of mine and founder of Tatum, calls “No Man’s Land.” In his book of the same name, he explains how many companies in No Man’s Land (which for most companies is when they have between 20-100 employees and $5-$50 million in revenues) fail because they don’t have the right team to make the leap to a “big” company. He goes on to say that you either need to sell your business to a larger company with the resources to get to the next level, or you need to build out your team with leaders who have the experience to drive the business forward.
Know when it’s time to let go
No man’s land, as the name suggests, is no good place to be. The issue is, most entrepreneurs will have to give up some or all of the control of the companies they’ve worked so hard to build. I’ve had to do it myself (when I sold my baby to Doug’s company, Tatum, just as he was ceding control to a new CEO), and I can tell you, it’s not easy to do. But if you want your company to grow out of that phase, then you’ll most likely have to empower someone else to help take the reins.
To hire, or to be acquired?
The idea of “selling out” to a larger, more experienced company is nothing new in the entrepreneur community. It’s tried and true and it often does work. Your new parent company already knows how to be big, and they’ll have great resources to help you grow…and you can take some money off the table and enjoy some of the fruits of your labor . The downside is, you usually lose the individuality and freedoms that you enjoy as a smaller venture, controlled by you.
But that’s not the only way. If you still want your business to remain independent while it grows, then upgrade your senior management team. Hire a new CEO, bring in a strong COO, or acquire other key VP and C-level talent…and give them a real say in your strategy (or its execution). Properly vetted and hired, they’ll have the skills you need to scale your business that you, and your core team who got you to this level, usually lack. Many of your new hires will have been in similar situations before, and they’ll know what needs to happen for your company to make “the jump.” Hiring leadership is both an art and a science and you’ll probably want to enlist external assistance. Again, properly done, it’s a great way to grow your company without losing its character.
Giving up control is hard, but it’s the best move for your company
You’ve done a great job getting your company this far, but now it’s time to let it grow. Give up a little control, hire up, and watch your baby grow up to the next stage in its life.



